The Dublin conference hosted the leading international experts presenting on Cannabis Business, Science, Cultivation, and Patient Care and Access, giving an understanding of the current state of play of the CBD and Medical Cannabis Industry globally. The event highlighted the opportunities that are available to Ireland while it continues to move towards an open CBD and Medical Cannabis market, from large scale cultivation all the way through to research.
The Dublin event was hosted at the highly prestigious Shelbourne Hotel (27 St. Stephens Green, Dublin 2, Ireland) on 3-4th March 2020. Just in time before COVID-19 lockdowns. The international Sponsors and Exhibitors reflected a broad spectrum of the industry from Scientific Equipment Manufacturers through to Medical Cannabis Providers and CBD Brands.
My role included creation and implementation of marketing strategy for the event, inclusive of social media strategy, content, advertising, media and affiliate partnerships, and email marketing. I've worked closely with the sales and graphics teams.
340k online readership, 22.7k estimated coverage views of event coverage.
27% of attendees interested to invest in new companies. 73% interested in new products.
Delegates from 64 European and North American cities.