Wedding PR for Inmaculada García
Inmaculada García is the International Haute Couture Designer. The firm takes great pride in its Barcelona based atelier which is solely responsible for everything from design conception to creation by expert hands. Inmaculada’s first experience of tailoring was at the age of 13 when she jackets made from scraps of flannel for her friends.Today she is proud to lead a great team of stylists and pattern cutters. She creates for:
“Daring and passionate brides who are both dreamers and romantics who love feminine and sensual designs with a touch of class.” – Inmaculada Garcia
Website: Inmaculada Garcia
Inmaculada Garcia the International Haute Couture Designer appointed Kristina Spionjak on a 12 month brief to launch the label in the UK.
Client Objective: Raise awareness of the Inmaculada García brand. Boost media presence and engage buyers at the White Gallery.
Challenges: Appointed 45 days before the White Gallery event, Kristina had already missed most of the essential print deadlines.
The Approach: To quickly raise brands profile Kristina immediately reached out to well-regarded UK stockists and also prioritised key online media for maximum brand exposure which would be critical for the run up to Inmaculada García’s UK debut at the White Gallery.
Strategy and Implementation: Kristina has worked closely with both consumer and trade bridal media and popular key bloggers on an ongoing basis to familiarise UK audiences with Inmaculada García collections, its quality and style by pitching the collections and designer as profile features.
For the White Gallery event Kristina has secured features in popular trade publications and provided the designer a database of over 50 suitable UK boutiques.
Results and Evaluation: Considering the short timeframe, Kristina was pleased to secure Inmaculada García features in Brides, You & Your Wedding, Rock N Roll Bride, Perfect Wedding, Style Me Pretty, Bridal Buyer and others. The bridal media were very enthusiastic about Inmaculada García even before the actual events and even more so afterwards! Please see slide below for my favourite pieces of coverage.